Top 5 Fashion Games Performance in Belgium Q4 2021

The fourth quarter of 2021 saw varying performance trends for the top 5 fashion games in Belgium on a unified platform, combining data from both iOS and Android. Here's a closer look at the weekly downloads, revenue, and active user metrics for each game during this period.

Project Makeover experienced a stable revenue growth, culminating at roughly $16.9K in the last week of December. Weekly downloads fluctuated, peaking at 7.6K at the beginning of October and ending the quarter at around 6.2K. Active users showed a slight decline early in the quarter, but gradually increased to approximately 35.5K by the end of December.

Producer: Choose your Star saw its highest weekly revenue in mid-October at about $4.1K. Downloads showed a consistent rise, reaching 3.8K in the last week of December. Active users also increased steadily, peaking at around 7.5K in the final week of the year.

For Covet Fashion: Dress Up Game, revenue peaked at $2.9K in early November but generally remained under $1.4K for most of the quarter. Downloads remained relatively low, with the highest at 261 in mid-December. Active users hovered around 4.2K to 4.6K throughout the quarter.

Pocket Styler: Fashion Stars had a peak revenue of about $1.7K in early October. Weekly downloads peaked at 4.4K in mid-October, but gradually decreased to around 1.8K by the end of December. Active users saw a peak of 7.6K in mid-October and ended the quarter at approximately 4.8K.

Shining Nikki-Fashion Makeover had its highest revenue of about $2K in late November. Downloads varied, with the highest at 561 in early November. Active users peaked at 1.3K in early November and decreased to around 970 by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.